Donations measures read posted donations only — the gifts that reached the books; drafts and reversed gifts are not in them.
- Donations total — the sum given in the period, in functional currency: each gift counts at the exchange rate frozen on it, so gifts in different currencies add up honestly. (Explore also carries the same gifts in their own currencies, grouped by currency and never summed together.) Gifts counts the donations; average gift divides one by the other.
- Donors giving — distinct donors in the period. An anonymous gift adds to the total and the count of gifts, and to no donor: there is nobody to count. Active donors is the current position — how many donors are active on the register today.
Marketplace measures read posted marketplace orders, line by line. An order's header totals are shared across its lines in proportion to each line's value, so the lines always sum exactly back to the order you posted.
- GMV — gross merchandise value: the full value of what sold.
- Commission earned — the platform's share of that GMV.
- Seller payout — the amount the posted orders make payable to sellers. Be precise about what this is: the obligation created when the order posted. It is not cash already paid out.
- Orders count and average order value — GMV per order.
- Units sold — quantities as entered on the order lines. Listings carry no stocking unit, so no conversion into one is claimed.
- Active sellers — the current position: sellers active on the register today.